The Visual 80/20 Rule

We've all heard that 80 percent of our business comes from 20 percent of our customers.  But rarely do we consider the 80/20 Merchandising Rule.  80 percent of a visual product display in a high volume retailer or market should be visible product.  Only 20 percent of the visual should be the display fixtures to maximize opportunity.  Clearly the proper display unit, table, or case adds value and image to the product you're presenting.  Often times we all need to step back and ask ourselves whether the unit adds or takes away from the overall objective.  Does the structure complement the look and feel of the product attached.  Go for it, and take a look around.  Food retailers and independent farm marketers are breaking this rule all over the place.   Remember we're not selling table legs and furniture we're driving food business sales!  Show the product not the shelves, and train your employees to do the same.