Strategic Case Sets Drive Impulse Sales
Merchandising Techniques Affect Sales
Upscale Hotel Market Display
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Hotel & Resort & Timeshares
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WHO WE HELP:
Upscale Markets |
Grab & Go Eateries |
On-Resort Deli Markets |
Food StationConcepts |
Resort General Store |
Cafe & Espresso Bars |
OUR SERVICES:
Retail Strategy & Merchandising Assessments
Merchandise Food can help with a strong line-up of services custom tailored to evolve everything from basic retail snack & sundries "closets" to full-scale made-to-order markets with grab & go components. Many of our clients have corporate or store level responsibility for food & beverage sales in a variety of food outlets. We advise those engaged in:
- Planning an opening of a new hotel or resort food market
- Reviewing existing successful hotel food markets for new opportunities
- Advancing under-performing locations
Our fee based written assessment provides powerful recommendations and insights based upon an agreed upon scope which may include:
- Onsite visits or review of submitted photo / video of store locations
- Review of design, layout documents, or shop drawings (New Openings)
- Executive or management interviews
- Industry & trend research
- Sales data or product mix analysis
Our Retail Food Merchandising Assessment is highly visual in nature and outlines key potential high-level challenges limiting the financial success of the operation.
Implementation Support & Project Management
Outsourced Implementation & Project Management: A retail assessment report will develop an extensive list of recommendations requiring agreement, prioritization and special projects with “bite size” tactics for implementation. As a result, Merchandise Food can independently support projects with expert advice and customized specialized services remotely or onsite as needed. For a more collaborative approach, we can also Coach (See Coaching Services Below) your own hospitality teams through steps for a hotel food store opening, reset or "evolution" process. In our experience two to six (2-6) months to plan, prepare and implement a successful store reset or opening merchandising plan is necessary depending on each unique circumstance. Every project is different, however, here are sample project examples below:
Hotel Designers |
Architects |
Developers |
Construction Leads |
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Note: Third-party retail food project stakeholders such as: architects, developers, hotel & resort real estate investment groups, foodservice design firms are welcome refer or engage food merchandising project or advisory services on behalf of their clients & tenants.
Display Vessels, Decor, & Fixture Specifications
Custom Product Mix Curation & Vendor Sourcing
Onsite Market Opening Support & Merchandising
Whether planned or not your displays are telling a story. Let us help you tell the desired story that drives business. Implementing strategies to minimize visual distractions combined with colorful and compelling product presentations can drastically effect your financial results. Learn display building principles and philosophies to help your team succeed in driving incremental impulse food sales.
EXAMPLES: BEFORE
BEFORE: A flat display featured a wide variety of unrelated products
BEFORE: Resort ice cream station with surrounding snack display lacks cohesion.
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AFTER:
AFTER: Key local products were highlighted vertically to utilize space to drive impulse sales
AFTER:Signature "program" developed with cost effective decor & "selling" signage
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A SIMPLE PROCESS:
