It's all about blueberries at this specialty food retailer. Everything you can imagine has a blueberry on it or in it, and why not it's deep in the heart of one of America's greatest cultivated blueberry growing regions. Nestled along the western shore of Lake Mighican, South Haven's resort beach community has a vibrant town center. In the center of town I discovered this quaint little shop, (which had at least one other location on the main route). I always enjoy merchandising around a focused topic, so check out the images below!
A good photo opportunity for guests is a great way to market and also fun for kids. Some opportunities exist in this set up to highlight the local community in signage, and also a URL to the store http://www.theblueberrystore.com/. This strategy allows residual marketing effect when today's entertainment customers share the link in various social media formats, such as Facebook.
Nearby, a video communicated facts about blueberries, creating 1. a relevant food educational opportunity and 2. A distraction for husbands whose wives might be loading up their shopping baskets.
True Blue Farms markets their fresh berries (currently 5lbs for $13, ...I believe) through the store. The product seemed fresh and cold upon examination. I noticed at least one customer carrying the box down the sidewalk later that morning. Opportunities exist for this strategy to highlight the actual berries by opening a lid or two...only it appeared from my understanding of a small sign nearby people were probably helping themselves to handfuls. A custom acrylic cover might solve this challenge and highlight the bulk berries to the guests making the sale more compelling to guests.
Here are just a few of the other value-added products on display. The purpose of this post is simply to convey the power of focusing on a particular product in your merchandising...the novelty of it attracts guests! If you consider following suite, make sure to staff well-informed staff that can be an ambassador for your farm or organization. Equip them to recognize opportunities beyond the in store transactions..such as larger orders, and to engage guests in conversation. I did not speak to any staff at this location as I was in a hurry. Good luck Blueberry Store!
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