KEY TIP: Larger than Life Props Capture Attention and are Visual from a Distance: This sign draws attention to a signature Philadelphia product from far away, in an environment with many vendors offering similar or overlapping products this type of
KEY TIP: Step products so packages do not overlap. A great solution to show all the product and create full visual impressions of your products. In many cases actually skipping a step in a riser may actually present a more full view of the product. One could implement this idea by building the right shelves to the product one is desiring to merchandise, or in reverse, selecting a product that would merchandise well on the display fixture you may use.
KEY TIP: Show the Natural Product, Not just the packaging. The front row of this egg display opened the container to connect the passer by with the product inside. In some ambient environments or open air farmers markets, faux egg displays are just as effective to demonstrate on a product in this way, while keeping all the back stock in an iced cooler or refrigerated truck.
The general idea here is to review what you see around you. Compare and contrast ideas and techniques you observe visiting different food retailers. I also suggest getting perspectives from different industries. Think about the difference between how a grocery store, c-store, managed foodservice company might merchandise the product at hand and consider what might work best in your environment. Sometimes the best learning opportunities are reviewing other foodservice channels for innovation.
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