It's all things flavor, spice, and culinary at McCormick's newest retail attraction in Baltimore, MD. Various areas of the store focus on cooking techniques and corresponding spices. Areas include grilling, baking, and cooking.
The store focuses on customer education and engagement with interactive games. Videos highlight production processes and growing herbs and spices.
All in all it's a great example of taking commodities to retail and setting the theatrical stage around a culinary subject full of excitement.
The store focuses on customer education and engagement with interactive games. Videos highlight production processes and growing herbs and spices.
All in all it's a great example of taking commodities to retail and setting the theatrical stage around a culinary subject full of excitement.
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