Three specific food merchandising strategies caught my attention at a trade show booth hosted by the Maui Coffee Growers Association. Their colorful display was a nice extension of the growers represented by the commodity trade association from Hawaii.
1. Colorful Interesting Professional Signage
Too many signs these days lack interesting appeal, professional graphics, and clear culinary images of the product companies are trying to represent. This tradeshow banner was an attractive representation of a great signage project.
2. Touchable: Visual: Interesting Views of Commodities
I've always been a big fan of merchandising and showing the raw ingredient at commodity level of any food offering...well most any. I'm not sure a bloody slab of meat is the right way to communicate freshness in every circumstance. These trays of coffee beans, educated the guest and removed the typical packaged barrier between people and great food.
3. Legendary Maps Sell Ideas & Food
This colorful illustration is a great example of how informational signage and educate the guest and help generate sales and ideas in the customer's mind. This map highlighted the growing area and each farm in the cooperative marketing association. It brings customers to better understand who you are and where you are coming from in ways that a package on a shelf cannot attain.
In summary, the Maui Coffee Association is a group of professional ambassadors for their branded coffee products. For a small organization they packed a big display and effectively communicated their mission and offerings. Great Job!
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