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Locally-Grown Heirloom Produce & Artisan Edibles Merchandising

5/1/2013

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I just had a great conversation with Tony Kadysewski author of  www.fixturescloseup.com blog.  He has spent over 4 years documenting retail fixtures of all types and building a blog to share great ideas and uses of these tools. After reviewing his site today I wanted to share this idea below for a local farm stand display for Heirloom Edibles.  This display has a unique look, and is draws attention just in design...let alone filled with high-impact fresh vegetables.  
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Incorporating other antique looking elements into displays at artisan locally sourced food or natural food stores or simply offering retail products with an old fashioned look can be interesting and help communicate a message to your guests.  I recommend Baker Creek Seeds for their packaging and point of sale display fixtures which take you back in time.  
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Incorporating food products with black and white labels, clear glass or mason jars, can be interesting as well.  These products can resonate with the intended audience.  I have seen this product at a number of specialty foods stores. This product shows the actual food well and highlights the various colors in the product (garlic, peppers, etc.)
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Selecting the right mix of products, fixtures, and props in a locally focused food store can help bring the project together and create an environment with a consistent story and purpose.  I recommend visiting Terrain a concept owned by Urban Outfitters / Anthropologie to capture some of these ideas in action.
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    Retail Food  Merchandising Consultant. Some Espresso & a stroll through a Farmers Market and I'm happy. My thoughts on the display of food.

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