There's no perfect way to sell any product, but some ways are better than others. Here's a few tips on how to sell donuts, breads, pies, and cakes that I've discovered that might be helpful to your market, bakery, or specialty food store.
Step 1: Show the Product through your packaging whenever possible. Plastic and Paper doesn't make your customer's mouths water, but the view of a delicious sweet and savory baked goods does!
STEP 2: Mass out the display and fill as much vertical space with the product as possible. This challenge can be difficult with pies, or certain items that do not stack well. This retailer solved this challenge buy building an upright angled display. From floor to face you're engaged by a wall of fresh baked goods all in clear packaging.
TIP 3: Don't follow the typical methods for displaying products. I typically don't recommend overlapping products, but reconsidered my thoughts when seeing how this display caught my attention. Fresh pastries filled the view, but also took on a form of art in this delicate but intentional stacking pattern.
TIP 4: Whenever possible show at least one example of the un-boxed product. Glass or acrylic display cases work well for this purpose. In this example boxed ready to buy pies were placed behind for the customers convenience.
TIP 5: Focus on using your packaging to highlight your brand. Beware of covering your food product with printing and packaging. Your brand logo should highlight and add value to the package, but not dominate. Exceptions might be food products that are unappealing to see in their raw form.
TIP 6: These muffin tins really connect the produce with their freshness as they look like they have come right out of the oven. They work well in this case to present the product on an angle so you can observe the entire top of the muffin without any distractions. This unit is well lit and merchandises this food item very well. In any case ensure the container you choose doesn't hide the view of the product any more than necessary.
It's difficult to see opportunities when you have been in a business for years. It's also challenging to set up a new location and minimize hurdles limiting your sales. We have prepared some simple ideas to help you for free and are available for consultation if implementation assistance is needed. Click on the link below for our free ebook.
Food Merchandising Blog: Ideas & Tips to Help you Grow Your Food Market