I've always been a fan of the relaxing retail environment at The Fresh Market and drove out of my way from Delaware to see any new ideas. The ambiance of the store is accented with classical music for a slow paced stroll through the store. Probably 1/4 of the retail space is filled with high quality well-merchandised fresh produce, in a Whole Foods like manner, many items stacked on horizontal crate like tables. I noticed at least two employees working and manicuring the department to maintain the "cared-for" look. Displays were logical and offered great cross merchandising ideas. I felt a great effort was made to place key items in metal ice bins throughout the department to maintain freshness and pull in cross-selling opportunities. Here's some photos from my trip.
In-store cut fruit program with branded packaging was well presented.
Tray wrapped fresh-cut veg convenience offerings were available.
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