Are you asking questions about how you can grow your fresh produce business? Are you asking the right questions? All too often food retailers marketing fresh produce can feel like the fresh business is controlling them verses they are controlling their business. Shrink concerns and freshness presentation issues can quickly make a produce manager or store owner feel helpless. What often happens next is a paralyzing or depressing effect. When business owners feel out of control sometimes they simply stop trying to improve business results looking the other way and ignoring major signs of lost customers, deteriorating produce, or less than helpful employees. What unfortunately can set in is a general malaise of apathy where produce managers or even clerk level employees simply stop trying as well. Since we've all been in circumstances that seem overwhelming or challenging I thought I might offer a bit of insight or advice by simply sharing some questions that progressive retailers should be asking about their fresh produce business.
To accomplish this I had my team compile a downloadable ebook entitled the:
Fresh Produce Retail Merchandising Reinvention Guidebook
featuring many of the types of questions our team might raise during a site assessment for a new client. While these are only a few areas compared to our in-depth review they are never the less areas that could impact your profitability instantly if discovered and solved. The reality is solutions result from understanding why you are doing what you are doing and what you might not be doing that other fresh marketers are. This will truly help the engaged retailer provide some pivot points to begin changing for the better.
In any event department managers must take on the responsibility to commit to excellence on a daily basis despite the factors working against their department. The manager who begins to ask the tough questions and begins turning over stones to find the answers will position themselves to better their store, improve gross profits, and build a better customer review of their department.
What's great is that we have decided to give this tool away for free to help stores everywhere looking to begin the early steps of "reinventing" themselves.
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For stores who realize the level of work to walk through the special projects and necessary investments likely to come from asking themselves these questions will create we are always here to discuss how our team could help provide a bit of leadership and direction on a consultative process. For now, I recommend simply downloading this tool as fast as your modem will let you and begin asking yourself some of the questions our team has created to help you drive your fresh produce department profitability.
Stop looking the other way, dig into your cases, operations, packaging, product offerings and start looking for answers!
Best of luck from the Merchandise Food team to yours.