What caught my attention first were the enormous billboards on the side of 1-95. I had never heard of Linvilla, but figured I better get there and see what was happening!
As you know I work with a number of direct farm marketers to help them drive their profitability. So whenever I'm on the road, I like to visit new locations to gather great ideas. If there's one thing farmers are known for it's their ingenuity, and that was apparent in the merchandising at Linvilla Orchards.
Linvilla Orchards is a landmark activity farm below Philadelphia. The property features two distinct swim clubs, animal viewing areas, a farm market, picnic areas, u-pick, as a start. In the business of agri-tainment many opportunities exist to profit from an audience ready to immerse themselves in the experience of the farm and to purchase souvenirs and farm products. Here's some ideas for more successful sustainable farming...which in my mind means selling more farm fresh products!
Linvilla Orchards is a landmark activity farm below Philadelphia. The property features two distinct swim clubs, animal viewing areas, a farm market, picnic areas, u-pick, as a start. In the business of agri-tainment many opportunities exist to profit from an audience ready to immerse themselves in the experience of the farm and to purchase souvenirs and farm products. Here's some ideas for more successful sustainable farming...which in my mind means selling more farm fresh products!
I've seen this before packaged differently in New York State, but these large boxes feature what I imagine are cuttings/prunings, or chip/shredded old fruit trees conditioned for culinary purposes. These smoking and grilling chips were highlighted in this special outdoor shed and nicely signed. Farms might consider adding some informational sheets or posting information on their websites online to direct customers to. These informational sheets could also have a qr code, or the display itself a QR sign directing guests on how to have success with the product.
Pile it High, and Watch it Fly! The age old motto of retailers shouts out with this big display of canning supplies. This is the perfect tie-in for farm producers as it prompts ideas for the customers, gives them the tools to complete a fun project, and allows for additional profitable opportunities. These canning jars don't have an expiration date...if they don't sell you can put them out next year!
This lighted pie case featured each distinct type of pie separately. The white trays create great contrast to see the actual product more clearly.
These probable homemade larger than life vegetable props were highlighted above the refrigerated cooler. They were certainly one-of-a-kind visuals to communicate to the guest.
Hopefully I'll have the chance to visit Linvilla Orchards with my family some day soon!
It's not easy running a farming operation, I know. I grew up on a farm in Western NY and began direct farm marketing at a young age. Most farm markets have many opportunities to decrease shrink/ produce loss and drive more sales. There's too much hard work not to maximize returns! If you'd like to learn more, send me an email or visit our print farm marketing collateral tools for easy templates you can customize and order easily right online.
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