It's all about apples at landmark market Delicious Orchards. Well apples, oranges, baked goods, and just about any other fresh item you could imagine in massive quantities. While they are not a client of mine they do retailing very well! These marketers of fresh produce must move volumes because I'm not sure I've ever seen such a large pepper display in any other major supermarket. What's even better is their management are apparently well focused on quality. It was difficult to find items in less than near perfect condition. As retailers this commitment to quality builds a high level of trust with our customers which translates to repeat business. Here are some great examples of food merchandising below:
Believe it or not Delicious Orchards has their own fresh juice bar well merchandised with fresh offerings to choose from. From the retailer's perspective I'll bet this strategy helps the bottom line!
I was impressed to see full cases of fresh produce. Not many retailers have the capacity to move quantities in this way anymore. However, It's a great way to move a lot at one time, and build volume with your suppliers!
This pear display is a good example of using contrast between varieties to clearly show the different available offerings. Another example of "Pile it High, and Watch It Fly!"
A great way to drive sales is to be aggressive! This display presents many pineapples to choose from and really demonstrates the retailers commitment to the product quality when so many are available to buy. Value-added cored or cut pineapples were crossed merchandised close by.
Delicious Orchards has a full line of organics something untraditional for most farm market type retailers. This well manicured display had an extensive variety of produce. Their commitment to the offerings would allow a guest to do an entire order...rather than just a simple few items here and there. Great effort!
Delicious Orchards is well known for their gift items. I saw more fruit baskets on display during this trip than any other retailers I've seen in years. Something must be working, and it appears to be the packaging and commitment to fresh produce in their baskets!
It was great to see a fresh produce merchant so aggressively marketing and maintaining an impeccable sales floor. The numerous staff members were ready to assist and were very engaged in keeping quality at it's peak.
Great Job Delicious Orchards!
Great Job Delicious Orchards!
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