We’ll talk about the difference between marketing and merchandising (no, they are not the same!) and share proven tools for building great displays, developing effective signage, and defining your business’s look and feel. We’ll address the importance of product mix, pricing, promotions, store layout and more. Last but not least, we will share tips for how to work closely with vendors to maximize their support.
Come to this 2-day seminar to:
- Get actionable tools for creating the kind of in-store merchandising that leads to sales!
- Learn how to engage everyone in your organization–from leadership to the front-line–in merchandising your products and services so that customers WANT to buy!
- Find a network of peers to call upon to help you get past roadblocks.
- Laugh out loud, have a-ha moments and realize that lots of well meaning and well run organizations face the challenges you do.
- Tour Zingerman’s Deli and other Zingerman's businesses for a behind-the-scenes peek of how we do things here.
- Eat delicious Zingerman’s breakfasts, lunches and snacks catered by our oldest and newest businesses, and everything in between.
- Get buzzed on coffee roasted by Zingerman’s Coffee Company and treats from Zingerman’s Bakehouse, Creamery and Candy Company!