FOOD MERCHANDISING 101: POINT-OF-SALE (P.O.S.) SIGNAGE

LEARN MORE: POINT-OF-SALE SIGNAGE is varied custom and commonly used printed sign formats that communicate persuasive and or educational messages to the customer to prompt instant or future purchases.  Great examples communicate 2-3 unique selling points, extend promotional offers, and/or offer compelling calls to action.  Here are categorized examples:

SHELF

SHELF TALKERS
CHANNEL STRIPS
"WOBLERS"
"DANGLERS"

RETAIL

COUNTER MATS
ADHESIVE SIGNAGE
PRICING TAGS
MAPS/GUIDES
FLAGS

PRODUCT

BOTTLE NECKERS
LINE CARDS
SELL SHEETS
PACKAGING/LABELS
HAND-MADE SIGNS
 

MENU, ETC.

MENU BOARDS
BACK-LIT SIGNS
BANNERS
WINDOW CLINGS
EMPLOYEE BUTTONS
OUTDOOR SIGNS

COMMON PROBLEMS:

"OUR BUSINESS IS MISSING PROFITABLE POINT OF SALE OPPORTUNITIES DUE TO:"  where do we start?, current efforts aren't working,  in-house point of sale signage is unprofessional, where do we find solutions?
  1. Food service operators convey unprofessional images with in-house handwritten or poorly designed signage. 
  2. Outdated, worn, or missing signage produces negative impressions. 
  3. Owners are unaware of low volume cost effective methods of production. 

RESTAURANT & FOOD SERVICE NEEDS

Is it time to consider professional assistance or continue delivering food service with the same results?

We recommend to our clients:
  • PROFESSIONAL GRAPHIC DESIGN
  • HIGH IMPACT MESSAGES
  • INNOVATIVE POINT OF SALE MEDIUMS
  • FABRICATION & FULFILLMENT CONSULTING
Results:
  • MORE PROFITABLE DISPLAYS
  • DISPLAYS SELLING THEMSELVES
  • LOW COST LOW VOLUME IDEAS   

SOLUTIONS:

Restaurant & Retail owners & managers know their business better than anyone.  We agree. Where is your environment overdue for innovative merchandising?  Don't know? We urge you to use our free consultation to help find the real problems or n limiting your sales potential. 

3 COMMON PROBLEMS & SOLUTIONS

1.) WE OFFER ENTREES & ITEMS GUESTS ARE UNFAMILIAR WITH.
 SOLUTIONS:
1. MERCHANDISING ANALYSIS
Overall merchandising analysis & recommendatons
2. MENU & POINT OF SALE RE-ENGINEERING
Photos, education, cues, and words inform guests. 
3. TRANSLATION SERVICES
Communicate clearly through language barriers.

2.) WE HAVE NO ROOM FOR POINT OF SALE.
SOLUTIONS:
1. HIGH IMPACT DISPLAY CONSULTING
Need help setting the stage for food displays?
2. POINT OF SALE OPTIONS
Consulting to uncover techniques to reach guests.
3. FACILITY LAYOUT CONSULTING
Consider re-working guest flow and create room?

3.) MISSED OPPORTUNITIES
SOLUTIONS:
1. VISUAL FOOD MERCHANDISING CONSULTING
Outsourced solutions to reach merchandising goals.
2. SUPPLIER/VENDOR RECOMMENDATIONS
We can help you find new ideas with suppliers.
3. OPERATIONS ANALYSIS 
Is lack of P.O.S. or other factors hindering sales?

OUR OFFER:

COMPLIMENTARY PHONE CONSULTATIONS TO DISCUSS YOUR MERCHANDISING POINT OF SALE CONCERNS.