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FOOD MERCHANDISING 101: CULINARY ACTION & "THEATER"

LEARN MORE: CULINARY ACTIONS are chef, employee, or guest movements enhancing the food service experience, theme, or mission by delivering positive sensory stimulation. Great examples enliven producer or culinary processes and engage interest and improve sales.  Here are categorized examples:

PREPARATION

THROWING A PIZZA
TAFFY PULLING
PRESSING CIDER
CHOPPING FOOD
COLD STONE ICE CREAM

MOVEMENT

CHOCOLATE FOUNTAINS
POPCORN MACHINE
COCO RICE POPPERS
LIL ORBIT DONUTS 

SERVING

CARVING STATIONS  
​WINE SERVICE
ADDING TOPPINGS
BRAZILIAN STEAKHOUSES 

THEATER

FLAMES/FIRE 
SMOKING FOODS
DRY ICING
FLAMBE 
FLOWERING TEAS

INTERACTIVE

SALAD BARS
WAFFLE STATIONS
SELF SERVE
"S'MORE'GASBORD
FONDUE

AGRI-TAINMENT

U-PICK FARMS
CHERRY PITTING
APPLE BOBBING
HARVESTING
RIDES

MARKET

FISH TOSSING
PUMPKIN CARVING
CORN HUSKING
MARCHé CONCEPTS
CONTESTS/EVENTS

FOOD PROCESSORS

WINERY TOURS
BREWERY TOURS
ICE CREAM PLANTS
DEMOS 

COMMON PROBLEMS:

"OUR BUSINESS IS MISSING PROFITABLE "ACTION AND SIZZLE" OPPORTUNITIES DUE TO:"  employee actions aiding negative customer experiences, our "sizzle" does not translate into sales, sizzle=perceived higher payroll, we cannot determine our "culinary action" in our processes.
  1. Elementary use of generic action and sizzle do not translate to sales. 
  2. Our employees are not engaged with our opportunities to visually wow guests. 
  3. Food preparation procedures hide action from customers.

We recommend to our clients:
  • PROFITABLE IDEAS TO ATTRACT GUESTS
  • HIGH IMPACT DEMO STATIONS
  • TELL VISUAL "CULINARY STORIES"
  • EDUCATE GUESTS THROUGH SIZZLE
Results:
  • INCREASED CHECK AVERAGES
  • FUN INTERACTIVE ENVIRONMENTS
  • LEGENDARY CUSTOMER SERVICE
  • ATTENTION GETTING DISPLAYS  

SOLUTIONS:

Restaurant owners & managers know their business better than anyone.  We agree. Where is your environment overdue for innovative merchandising?  Don't know? We urge you to use our free consultation to help find the real problems or n limiting your sales potential.  

3 COMMON PROBLEMS & SOLUTIONS

1.) EMPLOYEE ACTION IS CREATING NEGATIVE RESULTS
SOLUTIONS:
1. MERCHANDISING ANALYSIS
Overall merchandising analysis & recommendatons
2. MANAGEMENT & EMPLOYEE RECRUITING
Need help getting the right people in the right place?
3. EMPLOYEE MANUALS & JOB DESCRIPTIONS 
Is the only action "selling" your business employees smoking at the front door?

2.) FOOD DEMOS ARE LIFELESS
SOLUTIONS:
1. HIGH IMPACT DISPLAY CONSULTING
Need help setting the stage for food demos?
2. COACHING & TRAINING
Customer service & demo station training services.
3. DEMO PROCEDURE DEVELOPMENT
Do employees know what to communicate and how?

3.) MISSED OPPORTUNITIES FOR FOOD ACTION & EXCITEMENT
SOLUTIONS:
1. VISUAL FOOD MERCHANDISING CONSULTING
Outsourced solutions to reach merchandising goals.
2. FOOD ACTION & SIZZLE RECOMMENDATIONS
We help food service come to life.
3. STORE ASSESSMENTS
Is lack of sizzle or other factors hindering sales?
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