STEP 2: DEFINE MENU & PRODUCT OFFERING CATEGORIES
HOW TO OPEN A GRAB & GO MARKET E-BOOK
Let Customers Needs & Industry Trends Guide Product Mix Development: Customers needs, business goals, supplier recommendations, and industry trends are all important factors in building a unique and strong product mix. Start by assessing your local competitors.
Allow Competition to Influence your Mix: Consider what items you may need to offer to compete and incremental items your store can offer which competitors are not. After competitive inspiration, we've found creating a conceptual high-level menu & product list offering first is a useful exercise. Include only categories and subcategories. For instance: (Category: Snacks Subcategories: Candy, Salty Snacks or Sweet Snacks).
Allow for Vendors Product Suggestions: Working with vendors later in the process will help to determine what products and flavors will actually end up on your shelves. For now keep it high level, and use this list to interact with your vendors when the time comes.
Let Opportunity Guide your Offerings: In addition to packaged foods, be sure to add foodservice program offerings. Will you offer coffee, espresso, breakfast sandwiches, fresh bakery, etc.? If you've got a captive audience, why not? Begin to define everything you'll offer so we can map them to a general store location in the next step.
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