3 no 4! Simple fresh produce merchandising techniques can quickly enhance displays and expand sales possibilities when hand setting and displaying fresh produce.
- Cross/Cut View: Cutting several interesting items in half and over-wrapping them in the middle of the display can give customers a peek inside. The first opportunity is to pique curiosity. A customer who sees the inside of the Cara Cara navel may decide to buy because it looks cool on the inside. The second opportunity is to clarity the purchase. For example, others will not buy a watermelon if they are unsure if it's bright red inside.
- Workmanship: Also known as precision stacking, this technique whenever possible is recommended. Whole Foods and many specialty metropolitan markets use well stacked tables displays. This communicates careful attention is given to your produce which subtly let's your customers know their satisfaction is important.
- Synchronized Setting: Placing bartlett pear stems pointing in the same direction conveys to the consumer that you take good care of your produce, and that they can buy with confidence. The consistent look helps to minimize visual distractions and make the display easier to visually digest.
- Stickers: In addition, with PLU stickers on many items today, training your staff to place the items with the stickers facing down can eliminate visual clutter and keep your displays looking extra sharp.
It's been said that retail is detail. Although each of these little details is minimal in and of themselves, however a lot of visual hurdles add up to bigger sales limiting factors. Good luck implementing these ideas in your next display.