It must have been the lighting at Carlinos combined with fresh colorful ingredients because many of their unique food products were jumping off the shelves. This artistically tiered display for fresh pizzas, was too much for me to pass by, and so I enjoyed one of the greatest pieces of white pizza I've ever had. Luckily, I was able to enjoy it on a special patio area the family has created in the back of the parking lot, called Carlinos Garden. It's a quaint fenced in area, surrounded by fresh tomato plants, and some cute signage. It absolutely loved the well-angled, under counter lit shelving to hold the pizzas as seen below.
Just like the Travelocity Gnome Carlino's has a cheese headed character of their own. This interactive marketing idea, lets guests take a cut-out version with them throughout the world, and encourages posting social media marketing. Behind this idea is marketing director, Nick Carlino, who comes to work each day with armed an education from St. Joe's University one of the leading food marketing schools in the country.
What else does Carlino's have to differentiate themselves in the marketplace? Great Products. As one of bacon's number one fans, I had never seen this product below before. How could this not be absolutely amazing.
Great Job Carlinos on Food Marketing & Merchandising well done!
Innovative Food Merchandising Ideas