She must be doing something right with merchandising these mini cupcakes! This great concept had a flashy look and feel and a welcoming staff. Melissa's already got about 11 locations for her chic cupcake outlets in NY and NJ. I love filling blank window panels with signage decals or window clings. These little goodies reminded me more of a fashion designers window than a retail bakery. In a very tiny space, Made by Melissa, really seems to move some cake!
Melissa's Food Marketing collateral is top notch! This design is a mini card that features a monthly focus item. These feature menus resonate with the local flab.
When it comes to food merchandising,doing something that stands out is important. I like these cards because they feature a specialty item, yet are not your typical print size. The varied size of a collateral piece stands out in a world of 8.5x11, postcard, or business card sizes. Sure sometimes these sized documents are cost effective to print, but who wants to look at the same size piece of paper their entire life. Do something different and you'll stand out a bit in the crowd! Good job Melissa's.
Innovative Food Merchandising Ideas