Colorful Candy is the paint on this coloring book like canvas of a store design. This Store makes it hard to miss the point: CANDY!
If all our store fixtures and displays could fade away more into the background it would help our customers focus on and see our product more clearly. The Red Design Group in Melbourne Australia completed this project with unique style. The simplicity of the store and facades are a perfect balance between a fixture "helping" the display in style and overall theme, but not "stealing the show." This candy presents forward benefits from the fun, attractive, inviting environment created by the white walls with black playful lines.
Above: Note how full and manicured these displays are to obtain maximum impact and drive impulse sales. Below: The wire rack lighting below is a perfect fixture to build a 3-D representation of the flat lines on the walls. This technique makes the room come to life.
Be careful if you pull up one of these stools, you might end up on the floor!
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