I recently stayed at the Hilton Garden Inn. It was a fine experience, but I always take note on how the food is merchandised in the foyer / entrance way. The program was functional and operationally thought through but also visually pleasing. General decor had a fresh appearance which I'm sure actually adds to overall guest satisfaction. I would be very surprised if the group didn't have a custom scent developed for their brand as a enjoyable aroma greeted you upon entering the property.
A massed out display of happy hour beverages were housed in a built in stainless well ice bin. The under counter featured a home kitchen and marble counter top much like modern kitchen home renovations. The look made you feel at home, but also that the food and culinary offerings was better than average if you stay here!
The hotel actually charges a fee for their breakfast, but I feel they do a great job from the arrival of increasing your perception of what they may offer the following morning. My business colleague and I did purchase breakfast and I enjoyed 3 perfectly cooked poached eggs with a side of salsa for an exceptionally reasonable price. Which brings up a great point, the merchandising perceptions I encountered was delivered in the value and service and food quality of my actual meal. Many retailers and hotels try to build a wonderful environment to serve guests garbage in and make them think they got a great deal.
A small bar offering was available, but I was most impressed with the cross selling signage found throughout the entrance. This message made guests aware of a special offering of chicken wings on Wednesdays with compelling photos and clear detailed information on how to participate.
I loved these little Le Creuset dutch ovens used for candle holders. Once again they added a lovely color and a very important message: better culinary here!
A special partnership was developed with a local restaurant Bravo Italian and communicated through this nicely designed signage on the front desk. This offer featured a special discount for guests of the hotel.
Finally I was very impressed that the complimentary snacks were "home-made" by their culinary team. These in-house granola type bars were a customer recipe to enjoy with the continual coffee and water service, which also looked great by the way. Great Job Hilton Garden Inn.
Innovative Food Merchandising Ideas