On a recent trip to Chicago we noticed a well-outfitted mobile grab and go food cart. This unit was capable of parking in terminal areas which may have had higher levels of travelers at the particular time. The pop up nature of the retail unit will certainly allow for easy placement in key locations. The refrigerated top unit holds a variety cold beverages while the perimeter metal fixturing created a 360 degree shopping experience. Perhaps the novelty alone of this unique mobile food market attracts customers by drawing them in to see such a surprising store on wheels. The cart was wrap decorated with designed adhesive graphics to provide strong messaging to hungry guests. A shout out to a great food merchandising feat.
Innovative Food Merchandising Ideas