I've been reviewing ideas for marketing recently for my own business and my clients. In many ways, just surfing the internet to find new ideas and industry leaders that are building relevant, high-power solutions to the marketing problem. I've found some great ideas ready to benefit the food business. Hubspot recently created a strategy called, "Making Marketing People Love." what a great concept...something people actually enjoy interfacing with. With so many food suppliers, distributors, retailers, grower-shippers, markets, farmers, restaurants, fighting for an opportunity to share their story these days...I thought some of these ideas below were helpful to give you a competitive edge. If nothing else they were simply inspirational.
The concept of "giving" something is becoming more and more popular. It means help your customer, educating your customer, wowing them with exemplary service and products, and even complimentary promotions.
Here's where space allocation and sku rationalization for retailers comes in. Make sure your offerings are in line with your opportunities to maximize your opportunities and minimize shrink.
Around here lately, we've been thinking about what a brand really means and how to turn a family or company's history into a real story to resonate with your guests.
Relevancy is key in a world filled with marketing messages, signage, and pitches everywhere we turn. Rise to the top by using the proper media and rhetoric to reach you audience. Food Marketers of the world must consider segmented messages to various channels and customer groups to maximize their return on investments.
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