FOOD MERCHANDISING 101: DECOR, PROPS & VESSELS
LEARN MORE: CULINARY PROPS are objects used to communicate ideas (freshness) and themes (Italian). Effective use adds perceived value for customer and subtly persuades food purchases. Marion Burros has said, "Today's restaurant is theater on a grand scale." We agree, and every theatrical stage has props including restaurants.
Here are categorized examples:
Here are categorized examples:
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COMMON PROBLEMS:
"DECORATIONS, PROPS, AND CONTAINERS ARE OFTEN INCORRECTLY UTILIZED TO ACHIEVE RESULTS DUE TO:" using inappropriate containers to hold retail products, ineffective prop selection, prop/decor communicate wrong ideas, props are incorrectly sized for the environment, Props are more predominant than product for sale, perceived high costs.
- Restaurants use basic mass produced generic props creating generic cliche environments.
- Food-service environments lack life and color of well chosen props.
- Retailers merchandise with poorly selected, old, outdated, and worn containers.
RETAIL & FOOD SERVICE NEEDS
Is it time to consider professional assistance or continue building displays with the same results?
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Results:
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SOLUTIONS:
Restaurant owners & managers know their business better than anyone. We agree. Where is your environment overdue for a new theme, decor, look? Don't know? We urge you to use our free consultation to help find the real problems limiting your sales potential. Contact Merchandise Food or call at 585-750-0182.
3 COMMON PROBLEMS & SOLUTIONS
1.) PROPS WORKING AGAINST RESTAURANT GOALS
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SOLUTIONS:
1. MERCHANDISING ANALYSIS Overall merchandising analysis & recommendatons 2. COMMUNICATE YOUR VISION We build displays communicating your vision 3. PLANNING & HANDS-ON DISPLAY BUILDING Are your ancient props filled with dust and communicating: 1980? |
2.) UNAWARE OF PROP & CONTAINER SUPPLIERS |
SOLUTIONS:
1. PROP & CONTAINER SOURCING Resources and research to locate prop needs. 2. CUSTOM FABRICATION SOLUTIONS Looking for something that might not exist? 3. PROCUREMENT & FULFILLMENT Solutions for plans and props delivered to chains. |
3.) MISSED OPPORTUNITIES |
SOLUTIONS:
1. VISUAL FOOD MERCHANDISING CONSULTING Outsourced solutions to reach merchandising goals. 2. FOOD PROP RECOMMENDATIONS Are you showing more equipment than food visuals? 3. OPERATIONS ANALYSIS Are visual factors hindering profits or other factors? |
OUR OFFER:
COMPLIMENTARY PHONE CONSULTATIONS TO DISCUSS YOUR MERCHANDISING, PROP, OR CONTAINER NEEDS.
