I was meeting the Development Director for Tall Oaks Christian School near Wilmington Delaware yesterday and Harold suggested we meet at a specialty food location right up my alley. He said Jannsen's Market was the place to go. Friendly Paula Jannsen took a moment to shake my hand and say hello. I took a few pictures to share some of my favorite highlight of the trip below. Right outside the main entrance were some exceptional stained wood display racks for potted and hanging floral offerings.
I've always been a fan of the relaxing retail environment at The Fresh Market and drove out of my way from Delaware to see any new ideas. The ambiance of the store is accented with classical music for a slow paced stroll through the store. Probably 1/4 of the retail space is filled with high quality well-merchandised fresh produce, in a Whole Foods like manner, many items stacked on horizontal crate like tables. I noticed at least two employees working and manicuring the department to maintain the "cared-for" look. Displays were logical and offered great cross merchandising ideas. I felt a great effort was made to place key items in metal ice bins throughout the department to maintain freshness and pull in cross-selling opportunities. Here's some photos from my trip.
In-store cut fruit program with branded packaging was well presented.
Tray wrapped fresh-cut veg convenience offerings were available.
Last Fathers Day my family took me for a meal at the regionally reknowned Terrain Cafe at Styers in Glens Mills, PA. If you've never been, imagine Williams and Sonoma meets your favorite local family owned outdoor gardening center or greenhouse. The primitive but very intentional merchandising throughout greenhouses, wandering pathways, small sheds was as interesting as it's brick an mortar counterparts owned by the parent company URBN operators of Urban Outfitters and Anthropologie. I enjoyed a local beer tasting, a summer infused culinary salsa, and honestly couldn't wait to visit again. Yesterday I stopped by to snap a few photos of the trip and wanted to share a few great display ideas for specialty foods.
Crated Local Farmstead Cheeses on living grass.
Culinary Books featuring Food Images create a bi-purposed backdrop and saleable product offering.
High-End Product offerings by Counter Culture Coffee are sold retail and by the drink on the espresso bar at the entrance to the cafe dining room (greenhouse).
Strong cross selling of catering services are shown on a miniature easel with potted small fern-like plants below. This subtle message sells the entire ideology and many services of the business in one small on-counter display.
These metal baskets were hung from the cafe counter to display artisan potato chips for easy grab and go items.
The Cafe counter-top with freshly prepared baked goods.
Culinary Papers are great culinary gift item and fill the space with color and edible ideas.
I just had a great conversation with Tony Kadysewski author of www.fixturescloseup.com blog. He has spent over 4 years documenting retail fixtures of all types and building a blog to share great ideas and uses of these tools. After reviewing his site today I wanted to share this idea below for a local farm stand display for Heirloom Edibles. This display has a unique look, and is draws attention just in design...let alone filled with high-impact fresh vegetables.
Incorporating other antique looking elements into displays at artisan locally sourced food or natural food stores or simply offering retail products with an old fashioned look can be interesting and help communicate a message to your guests. I recommend Baker Creek Seeds for their packaging and point of sale display fixtures which take you back in time.
Incorporating food products with black and white labels, clear glass or mason jars, can be interesting as well. These products can resonate with the intended audience. I have seen this product at a number of specialty foods stores. This product shows the actual food well and highlights the various colors in the product (garlic, peppers, etc.)
Selecting the right mix of products, fixtures, and props in a locally focused food store can help bring the project together and create an environment with a consistent story and purpose. I recommend visiting Terrain a concept owned by Urban Outfitters / Anthropologie to capture some of these ideas in action.
Food Merchandising Blog: Ideas & Tips to Help you Grow Your Food Market