FOOD MERCHANDISING 101 

MARKETING COLLATERAL & BRANDED PRINT  

LEARN MORE: Successful visual food merchandising via printed communications drives messages to the consumer through persuasive images, writing, ideas, or promises and ideas, to drive food sales.  Here are categorized examples:

SIGNAGE

ENTRANCE
MENU
DOOR
WINDOW CLINGS
PRICE SIGNS
TABLE TENTS

DESIGN

MURALS
FRAMED PHOTOS
LARGE FORMAT POSTERS
PLACEMATS
COASTERS

MARKETING

MENUS
TO-GO MENUS
MINI MENUS
STICKERS
COUPONS
DOOR HANGERS
CATERING INFO

BUSINESS

BUSINESS CARDS
POSTCARDS
FLYERS
PROMOTIONAL
STATIONERY
PRESENTATION FOLDERS

PREPARED FOODS

LABELS
RECIPE CARDS
DEMO KITS
HEADER CARDS

WHOLESALE

SELL SHEETS
BROCHURES
PRODUCT BOOKLETS
CASE/RACK CARDS 

TRADESHOW

DISPLAY
TABLE COVERS
HANDOUTS
MAGNETS
AD SPECIALTIES

UNIFORM

HATS
APRONS
SHIRTS
PANTS
CHEF JACKETS

COMMON PROBLEMS:

"MY PRINTED MERCHANDISING IS UNPROFITABLE DUE TO:" High costs, time sensitive offers, ineffective messages, technical issues, problematic print ready files, small return on investments.
  1. Restaurants struggle to obtain results with printed persuasive writing, images, signage, and promotions.  
  2. Failed print merchandising wastes companies time, resources, and money.
  3. Operators rarely discover or consider the true reasons printed merchandising efforts fail.  

RESTAURANT & RETAIL NEEDS

Is it time to consider professional assistance or continue working on printed merchandising in-house?

We recommend to our clients:
  • MENU LAYOUTS DRIVING PROFITS
  • DINING PROMOTIONS WITH RESULTS 
  • "SELLING" PHOTOS
  • PERSUASIVE WRITING 
  • HIGH QUALITY FOOD PHOTOGRAPHY
  • COMPELLING DESIGN
Results:
  • CHECK AVERAGE INCREASES
  • BETTER CUSTOMER FLOW
  • IMPULSE PURCHASE IMPROVEMENTS
  • SUGGESTIVE HIGH PROFIT MENUS 

SOLUTIONS:

Restaurant owners know their business better than anyone.  We agree. Where are your printed merchandising efforts failing?  Don't know? We urge you to use our free consultation to help find the real problems.  Email Jonathan or call at 585-750-0182.

3 COMMON PROBLEMS & SOLUTIONS

1.) UN-PROFITABLE MENUS
 SOLUTIONS:
1. LAY-OUT CONSULTING
Are your most profitable items in the right location?
2. FOOD COSTING
Is the issue the printed menu or your food cost?
3. RE-DESIGN 
Is your design persuasive and compelling?

2.) INEFFECTIVE SIGNAGE & MENU BOARDS
SOLUTIONS:
1. MERCHANDISING CONSULTING
Consider a professional review of your operation 
2. SIGN VISIBILITY
Is signage legible and sized appropriately?
3. LOGICAL? 
Does your sign or menu make sense to guests? 

3.) MISSED MERCHANDISING OPPORTUNITIES
SOLUTIONS:
1. MERCHANDISING MISSING?
On-site merchandising analysis finds opportunities.
2. WHERE'S THE FOOD?
Many food service environments lack food visuals
3. OPERATIONS ANALYSIS 
Our guaranteed results - holistic operations review.

OUR OFFER:

COMPLIMENTARY MERCHANDISING & OPERATIONS PHONE CONSULTATIONS

EMAIL JONATHAN OR CALL NOW:
585-750-0182