Hotel & Resort "Grab + Go" Food Market Consulting
Traveling consumer eating patterns have changed and traditional sit-down dining and hotel room service programs are fading away. Today’s hospitality professionals are seeking innovative and profitable answers to successful food retailing. In response, a variety of new concepts within hotels are blooming everywhere including: artisan cafes, markets, eateries, and innovative grab & go concepts. The hospitality industry has responded quickly and profited from these opportunities. However, despite the obvious success, Merchandise Food, suggests there is a level of success and profitability well beyond your current results. Many hotel investors, owners & operators may have noticed early warning signs their food sales are being limited by some or all of these examples of recurring industry challenges:
In the quickly changing landscape, hospitality groups may also often find food & beverage management and service team members lack the dynamic retail and food merchandising skill sets to advance sales beyond the existing level. As a result, despite having a captive audience, many hospitality operated retail food markets fail to reach their fullest potential by missing key impulse sales opportunities daily. The most innovative hoteliers will seek assistance to translate retail practices to the hospitality industry. Merchandise Food can help you grow average guest checks and overall dollar sales in:
Merchandise Food can help with a strong line-up of services custom tailored to evolve everything from basic retail snack & sundries "closets" to full-scale made-to-order markets with grab & go components.
Most of our hospitality food merchandising consulting clients have corporate or store level responsibility for food & beverage sales in a variety of food focused on-site outlets. We advise those engaged in:
Our fee based written assessment provides powerful recommendations and insights based upon an agreed upon scope which may include:
Our Retail Food Merchandising Assessment is highly visual in nature and outlines key potential high-level challenges limiting the financial success of the operation.
Outsourced Implementation & Project Management: A retail assessment report will develop an extensive list of recommendations requiring agreement, prioritization and special projects with “bite size” tactics for implementation. As a result, Merchandise Food can independently support projects with expert advice and customized specialized services remotely or onsite as needed. For a more collaborative approach, we can also Coach (See Coaching Services Below) your own hospitality teams through steps for a hotel food store opening, reset or "evolution" process. In our experience two to six (2-6) months to plan, prepare and implement a successful store reset or opening merchandising plan is necessary depending on each unique circumstance. Every project is different, however, here are sample project examples below:
Note: Third-party retail food project stakeholders such as: architects, developers, hotel & resort real estate investment groups, foodservice design firms are welcome refer or engage food merchandising project or advisory services on behalf of their clients & tenants.
Whether planned or not your displays are telling a story. Let us help you tell the desired story that drives business. Implementing strategies to minimize visual distractions combined with colorful and compelling product presentations can drastically effect your financial results. Learn display building principles and philosophies to help your team succeed in driving incremental impulse food sales.
Discovery / Assessment
Initial Management & Key Employees Discovery / Assessments of new or existing grab & go market concepts:
Dry & Packaged Product Mix / Offerings
In-house Menu Offerings
Ready-to-Eat Packaging Review
Vessels, Containers, Baskets Review
Impulse Register Merchandising
Hand-setting & Product Placement Techniques
Product Pricing & Margins
Messaging & Signage
Advisory / Project Support
We plan strategies for profit improvement, visual merchandising, and operations and support projects through implementation:
Vessels, Containers, Baskets Selection
Specifying, Sourcing, & Curating Unique Artisan Products Mixes
Design, Print & Fulfillment of Signage
Pricing Signage Programs
Market Merchandising & Operational Procedures / Manuals / Trainings
Professional Coaching site management teams with remote and onsite support to drive follow-through and execution on-site.
Weekly Action Item Calls
Sales reports reviews
Remote photo, video, real time video conference of markets
Advisory through strategic plan
Tweaking product mix & pricing
Q & A sessions