FOOD MERCHANDISING 101 

FIXTURES & FURNITURE

LEARN MORE: MERCHANDISING FIXTURES create the framework to display products, menu entrees or point of sale components. These tools are often systematized to work in a wide variety of retail environments. Manufacturers design and fabricate custom shelving, hanging, or display systems from wood, metal, plastic, and natural materials.    FURNITURE is a functional food service design element facilitating food sales. Carefully selected options help communicate a restaurants theme, style, or comfort-level.   
Here are categorized examples:

DISPLAYS

BOOS BLOCKS
KIOSKS
CASEWORK

NESTED TABLES

SHELVING

GONDOLA
RACKS
REFRIGERATED
WIREFORMS

POINT OF SALE

BUS CARD HOLDERS
RACKCARD SYSTEMS
LITERATURE 
GIFTCARD HOLDERS

REGISTER

IMPULSE RACKS
COUNTERTOP DISPLAYS

SYSTEMS

SLATWALL
GRIDWALL
TRAY
SPRING-LOADS
GRAVITY FED

FLOOR STAND

SIGN HOLDERS
BANNER SYSTEMS
PRODUCT SHIPPERS
PRODUCT HOLDERS
 

SEATING

BOOTH
BENCH
CHAIR
STOOLS
ARM CHAIRS

DINING TABLE

FARM STYLE
CAFE
FAMILY
2 TOP, 4 TOP, ETC
ROUND, SQUARE

COMMON PROBLEMS:

"I HAVE DIFFICULTY CHOOSING PROFIT DRIVING FIXTURES:" DUE TO: High costs, unlimited options, generic messages on stock fixtures, employee difficulty making fixture adjustments, fixtures feature supplier's messages, not mine
  1. Restaurants struggle to select fixture that position product for optimal view and sales opportunity.
  2. Unused, damaged, and misfit fixtures have taken my extra storage space.
  3. Operators use the same fixtures regularly creating stale sales environments.  

RESTAURANT & FOOD SERVICE NEEDS

We recommend to our clients:

  • FIXTURES TO SHOW PRODUCT BEST 
  • CUSTOM IDEAS FOR CHAINS
  • MERCHANDISING OPPORTUNITIES IDEAS
  • REVIEWING AND DISPOSING OF UNSAFE, WORN, AND INEFFECTIVE FIXTURES
  • PRODUCT SETTING EMPLOYEE TRAINING
Results:
  • CHECK AVERAGE INCREASES
  • BETTER CUSTOMER FLOW
  • IMPULSE PURCHASE IMPROVEMENTS
  • TRAINED MERCHANDISING EMPLOYEES

SOLUTIONS:

Restaurant & retail owners know their business better than anyone.  We agree. Where are your  merchandising efforts failing?  Don't know? We urge you to use our free consultation to help find the real problems.  Email Jonathan or call at 585-750-0182.

3 COMMON PROBLEMS & SOLUTIONS

1.) I NEED NEW FIXTURES.
 SOLUTIONS:
1. IDEAS FOR NEW CUSTOM FIXTURING
We work on your behalf with fabricators to develop solutions.
2. VENDOR FIXTURES
We represent clients to request vendor supplied product fixtures.
3. ROLL-OUT
We offer hands on product re-sets and advice.

2.) MY PROFESSIONAL FIXTURES STILL DO NOT SELL MY PRODUCT WELL.
SOLUTIONS:
1. MERCHANDISING CONSULTING
Consider a professional review of your operation 
2. RIGHT TOOL FOR THE RIGHT JOB?
Determine if your fixtures are functional for your purpose. 
3. EMPLOYEE TRAINING
We train employees how to position product on shelves.

3.) MISSED MERCHANDISING OPPORTUNITIES
SOLUTIONS:
1. MERCHANDISING MISSING?
On-site merchandising analysis finds opportunities.
2. INVENTORY PROBLEMS?
Let us help you make sure your shelves are filled but not overfilled.
3. OPERATIONS ANALYSIS 
Uncover problems in your entire operation.  Determine if they are related to fixtures or another issue.

OUR OFFER:

COMPLIMENTARY MERCHANDISING & FIXTURING NEEDS ASSESSMENTS

EMAIL JONATHAN OR CALL NOW:585-750-0182