This month in Hospitality Design, I was pleasantly surprised to find a decorating item which resurfaced memories from the past. As I young man I worked on a cabbage and retail vegetable farm which had no shortage of wooden pallets. Most pallets are somewhat uniform. 40 inches by 48 inches, a standardized size to fit in tractor trailers, be managed by forklifts, and to design appropriate foot prints for cases of food products (patterns of distribution cases) in a way to maximize shipping costs. Then I remembered from time to time a very special pallet would arrive. It might be holding a piece of equipment or irregular sized package. These pallets were unique in shape, length, and wood type, and were clearly made for a custom purpose. Box Interior Design Group has re-purposed these pallets to decorate a one-of-a-kind seafood restaurant, The Fish Shack.
The "rigging" and antiquated rope add very interesting elements to the walls, and happen to hold the light fixtures as well.
Design does need to contain uber-expensive materials to be interesting. These simple wooden frames with a fun message "Hook It & Cook It" created a fun effect. I also appreciated the red cushions. Their segmentation was a nice touch instead of they typical "long bench-like" cushion you see in so many locations. For those of you who don't know, I'm not exactly an interior designer. But look for create ways to make food environments more interesting to shout out their unique theme. We generally work to build a visual of the culinary and food inside these types of environments. With my roots in the farm, I couldn't resists, picking up another pallete...only this time place it in my blog. See the massive "chalk board below, where quick fish sketches, descriptions, and prices shout out the menu. Consider what simple elements could be used to communicate your culinary theme.
Innovative Food Merchandising Ideas