This form of fresh produce shrink is common to every produce department and is caused by the handling of the product which causes enough damage to make the product unsellable at its full potential price.
There are two classes of people involved in creating mechanical damage, our customers, and our employees. The focus our or ideas to limit shrink today will focus on: Customer Damage: is caused by our customers over handling or dropping fragile items in a way that makes them unsellable.
Things we can consider and do to reduce customer damage:
1. Do not display products on too steep of an angle. As customers shop, it increases the likelihood that product will tumble to the floor and crack or bruise.
2. Display products in a manner that is easy for a customer to pick up and look at. If you display your broccoli all stems down, it may have an excellent visual appeal, but each customer will be grabbing the product from the top and breaking or crumbling portions of the florettes every time they examine the display.
3. Sign or indicate ripe product so customers do not need to squeeze every peach on your display.
4. Display loose items like field greens and beans in containers or bins that reduce the likelihood of product being dropped or stepped on.
5. Sign displays with heavy items on them (such as whole watermelon) to encourage shoppers to ask for assistance loading their cart. This can reduce the splat effect.