During our collaborative recent revamp of a well-known specialty retailer's fresh produce department the great signs below were developed by the Marketing Team at Di Bruno Brothers Philadelphia. The team worked with Hubert to procure all the appropriate sign holders. These examples are very unique and were the result of direct interaction with the local farmers to obtain favorable images for the design.
The produce department signs themselves are a beta test of a special water-proof material excellent for use in this application. Our consulting group recommended the supplier of this innovative technology.
The category signage was featured on special market crates built by Crate Farm and were designed to look like European license plates. Educational pieces highlight information about the stores commitment to Local Produce and summarize key supplier partnerships.
A front and center display featured key seasonal spring produce items such as fresh ramps, fiddle head ferns, and flat leaf spinach from the Philadephia and South Jersey region through a partnership with Mikey Azzara at Zone 7.
This old world style sign was created with a framed chalkboard and hand drawn by Di Bruno's in-house creative team.
The roll signage can play for the retailer is monumental. This component of the revamp is the central piece that tied our project together to educate our customers with high impact visuals, selling points, and information to make good buying decisions.
When we first mentioned this signage solution to our client they were completely excited. Managing signage in the fresh retail environment has many challenges to stay clean, legal, and on message. Hiring full time sign artists is also a tremendous cost. If you could use help improving your signage systems operationally, visually, or strategically to sell more food contact us below.
Innovative Food Merchandising Ideas