I had the pleasure of visiting a historic landmark in the Resort area of South Haven this past week. A number of great examples of branding were evident throughout the historic building. The bar seen below came off an old steamship. The building itself was a former bank and was filled with architectural details. Take a look at some of the visuals below that caught my attention: Branded Glassware with the Clementines Logo greeted me at the bar.
I really liked the logo and branding on these placemats, and felt the historic look and colors reminded me of a country club atmosphere.
The original wood work was apparently damages, and don't ask me how but this eagle was actually created from paper mache according to the bartender. The Clementine logos appears to be painted on the glass mirror. Many antiques are lining the top of the bar. A moose head and some other taxidermy were observed throughout the facility to create an interesting theme.
I really liked these bar menus, particularly because each section had imagery and fonts communicating the menu item itself. These caught my attention and really highlighted each feature in a positive light. The menu items also featured creative names drawn from the local area.
Lastly when the check arrived I was glad to see the logo image on the top, but also a selling opportunity presented at the bottom. They even offered (what I presumed to be stamped) postcards for $1 each. This has the potential to increase average guest checks, and also to market the restaurant around the country in the process. Beyond these benefits, they're probably making a quarter on the card itself.
All in all, my trip to Michigan offered from great new ideas for food merchandising!
Innovative Food Merchandising Ideas