Thank you for your coffee, Seignor. I shall miss that when we leave Casablanca, ‘as Ingrid Bergman spoke in her hushed, husky tone making Casablanca one of the most celebrated movies in Hollywood, she also elevated that quintessential warm mug of smoking coffee to new heights. Be it falling in love over a steaming cup, or just taking an idle break and penning down words like author Ernest Hemingway often did in a pleasant and friendly café, over a café au lait, it’s always an exciting experience to just sit and laze at a café of your choice. But what about a café that brings hearts together and unites a community through love and friendship? It stands to create history for sure. Just like Arsaga’s Coffee Shop did at Fayetteville.
So in conclusion here's what made my particular first hand experience great:
Thanks to Cary & Team for a hospitable visit and best ventures into a successful 2017!
As a food merchandising consultant, last year's travels took us across the U.S. for a fun bunch of unique food industry projects but also simultaneously my entirely informal review of America's greatest coffeehouses, cafes, and espresso bars. Granted, any coffeehouse in a city I did not visit had a serious handicap in this exercise. Yet, frequent travel provides ample opportunities to sample and experience coffee in a variety of translations and retail environments. I've asked one of our writers to research and chronicle a bit more below to share in more narrative about an everyday visit to my favorite coffee experience in 2016: Arsagas Coffee:
I recently stayed at the Hilton Garden Inn. It was a fine experience, but I always take note on how the food is merchandised in the foyer / entrance way. The program was functional and operationally thought through but also visually pleasing. General decor had a fresh appearance which I'm sure actually adds to overall guest satisfaction. I would be very surprised if the group didn't have a custom scent developed for their brand as a enjoyable aroma greeted you upon entering the property.
A massed out display of happy hour beverages were housed in a built in stainless well ice bin. The under counter featured a home kitchen and marble counter top much like modern kitchen home renovations. The look made you feel at home, but also that the food and culinary offerings was better than average if you stay here!
The hotel actually charges a fee for their breakfast, but I feel they do a great job from the arrival of increasing your perception of what they may offer the following morning. My business colleague and I did purchase breakfast and I enjoyed 3 perfectly cooked poached eggs with a side of salsa for an exceptionally reasonable price. Which brings up a great point, the merchandising perceptions I encountered was delivered in the value and service and food quality of my actual meal. Many retailers and hotels try to build a wonderful environment to serve guests garbage in and make them think they got a great deal.
A small bar offering was available, but I was most impressed with the cross selling signage found throughout the entrance. This message made guests aware of a special offering of chicken wings on Wednesdays with compelling photos and clear detailed information on how to participate.
I loved these little Le Creuset dutch ovens used for candle holders. Once again they added a lovely color and a very important message: better culinary here!
A special partnership was developed with a local restaurant Bravo Italian and communicated through this nicely designed signage on the front desk. This offer featured a special discount for guests of the hotel.
Finally I was very impressed that the complimentary snacks were "home-made" by their culinary team. These in-house granola type bars were a customer recipe to enjoy with the continual coffee and water service, which also looked great by the way. Great Job Hilton Garden Inn.
Innovative Food Merchandising Ideas