Christian Kildal Hansen, Store Concept Development Manager wrote, " The intention of the herb wall was to create a focal point which really emphasized our focus on the fresh categories such as fruit and veg. Nothing really feels fresher than fresh herbs. The products are merchandised in stainless steel trays which can be filled with water, hence keeping handling cost down. The messaging is a “helping you choose” guide that tells the customer which herb is suitable for which cut of meat."
I agree, but I'm unsure it has dawned on Americans at the level of connection between flavor, freshness, and pairing herbs play in fine culinary dishes...translated into merchandising. We all enjoy fresh herbs, but little have taken the risk or simple aggressive impact this display creates in U.S. based supermarkets. Unfortunately herbs are sometimes even buried into an unlikely corner on a vendor supplied fixture or awkwardly "planted" next to the tomato run. Most herb merchandising is cliche at best.
I'm impressed with an often underdeveloped category leading the department. Herbs have strong potential if marketed correctly, so let's all take a lesson. Great Job MENY on an innovative step forward in the fresh produce industry. I'm sure Sorrel, Rosemary, and Thyme are very appreciative.