Merchandise Food was recently featured on an online Retail Summit Event to discuss how hospitality groups are resonating with the traveling guest's needs through their Grab & Go market concepts. Learn more by watching the video below.
As eating occasions change (more frequent snacking, grab & go foods, meal-kits) food solutions are transitioning to give customers what they want, namely, more time. I imagine we all need more time to check email, relax, work, or visit with friends. Can my favorite restaurant give me more time cloaked in the category of say: lunch? I believe the definition of great food and service has incrementally shifted towards the relative "time-saving" factors their makers provide. The best food retailers are rethinking the element of "time" and delivering game changing solutions. Across the food industry we see it happening: Consider the following:
While many time saving solutions happen outside brick and mortar, consider what we can evolve within store walls to speed the process or transition it to a more memorable and desirable experience. Guests do not want to sacrifice quality or flavor but need foods in convenient packaging, pack sizes, including completed meals or value-added ingredients. Historically the personal service of foods made-to-order or selected and packaged to your request by a friendly attendant from behind a glass display case (pastries, sandwiches, etc.) has now be replaced with a different mentality. Now food retailers who can provide me delicious, customized to my liking foods fastest rise to the top of my list.
As a result, operators will need to make and merchandise foods in new ways. Leadership will need to consider methods on how to make the shopping and purchasing process smoother and more guest centric. Retailers must consider changes to their business approach which may include:
Is it time to prioritize giving your guests more great food with a side of "time"?
Innovative Food Merchandising Ideas