As owners and management in family owned independent food retailers personal service can be a tremendous opportunity to differentiate from local competitors. Small grocers like the IGA ad seen to your left have long been known for building close personal relationships with their customers and knowing them by name. Growing up in the farmers markets between Rochester and Buffalo NY I made it a point to know my customers by name. Names are important but so are their needs. Rick bought all my less than perfect cantaloupes. Nancy bought a full basket of my best fresh produce. Bruce would definitely want any farm fresh cauliflower or broccoli. This allowed me to build a personal relationship. One great way to start this process is to wear a name tag. This starts the process because customers know who they are buying from. I also asked my customers what their names were and began a relationship. I would try to call them by name during each visit. This let them know their business was very important to me. Let's continue to look at a number of other factors that influence delivery of great world-class customer service.
11.) Product Selection
12. Carry-Out Service
13. Banana & Apple Boxes & More!
14. The Extra Mile
15. Phone Answering
Use professional language and be friendly!